Introducing Zimmer Biomet Connect

What I did

This was the second video I made after starting at Boyden & Youngblutt, and that’s partially why I enjoy it so much. It helped me cement who I was and my capabilities after starting the video department there.

Zimmer Biomet wanted a tradeshow video in a short amount of time. I collaborated closely with a copywriter and an art director to figure out the format of that would best tell the story. Tradeshows are notoriously loud, so the video needed to be captivating and understandable on visuals alone but have audio for when it was used outside that environment.

After the art director designed a few style frames and a script was approved, I went to work adding motion and creating a flow for the video. We also traveled to a showroom where I was able to shoot many of the tools that are a part of the Zimmer Biomet Connect suite and highlight the showroom. After some screen-replacing it was ready to be added into the video.

A few months later, when we returned to the ZB showroom we were surprised to see the plexus design we created for the video on their wall welcoming everyone who enters to their showroom. It was a joyful surprise that showed how much of an impact one video had. The success of this project led to a video series for the entire suite of tools.