CSG Systems
Bill, Engage, and Get Paid
A condensed commercial built to entice utility companies to look at how their business is structured and see if the CSG solution is right for them.
- Client
- CSG Systems
- Role
- Senior Video Production Specialist
- Released
- Format
- Horizontal · 16:9
What I did
For this project, CSG wanted to make a direct appeal to utility companies. I was given a script and asked to create the video using motion graphics and stock imagery.
This project was the culmination of a period of brand evolution at CSG– the company had 4 main color families and were beginning to transition into a new look. This was the first time anyone in video had explored the new green color family. I wanted to feature that new green which is why you see it in many of the stock video elements. This is a combination of finding the right stock footage and color grading to give it the right hue.
In addition, this was the first project to use the 6 squares featured in the CSG logo as a design element. I took that same design to create a (lovingly called) bento box style at the beginning of different boxes scaling to showcase various utilities that could benefit from a CSG solution.